The scam artists prey on your inability to “see” what you are looking at or understand what you are looking at or reading.
Case in point: I ran across an ad in paltalk that looked like the one below and to the 
untrained eye would look like a breaking news report that exposes some dark secret about acai berry that doesn’t do what it’s claimed to do. So you click on the ad and your browser opens to a web page for the Daily Health Alerts news page which looks very official including what looks like a news reporter in a professional looking snapshot with a caption. The web page is even designed to show today’s date, plug in some user comments with todays date and a day or two earlier, and plug in an expiration date of today plus 1 day to establish a sense of urgency.
It is safe to open the page from the link I provided above and you can look through it as I explain its parts here. First thing that alerts you to a scam is the professional looking photo of a woman with a caption that causes you to think she is a real reporter or journalist for a news company, until you click on her photo which takes you to a web advertisement page for the acai berry.
There is no official company called the Australian Health Inquirer even though a logo is posted top left. You will also notice that the Fox News Special Report at the right sidebar has no video or image or working link, because there isn’t really one.
Second point, the headlines suggests that something has been uncovered and after reading the article you discover that nothing diabolical was uncovered after all and that the opposite is true. The article causes you to believe that the reporter was duped by doing her own test of the product and proved to herself that the product actually works, like a miracle.
Then we come to point #3 at the bottom where the user comments would normally be. We find that there are 10 out of 177 comments showing, BUT WAIT! there are only 9 comments showing, not 10 and
the last comment has todays date on it. WOW, I JUST missed being able to post a comment, but the comments are “closed due to spam activity” and you are left with nothing to do but read the 9 (not 10) comments that appear to be real from today and the previous day.
These comments talk about “going to”, “about to” “planning to” try the product, and some even say they did try it at exorbitant fees to help you, the reader, feel like you are special by getting the chance to take a free trial offer which by the way, EXPIRES tomorrow! This type of urgency is seared into your mind to make a better selling ad.
Now the truth:
Amazingly enough if you visit the root web address of http://www.dailyhealthalerts.com you find that it is NOT a website with daily health alerts at all. In fact it is a base for the different fake ad web pages to be hosted. There are many other websites on the web just like this mentioning a single mother of two who lost an amazing 42lbs in 3 weeks, or some professional single mother with no time to exercise who lost 37 lbs. in 4 weeks, etc., infinitum.
It’s a real shame that Oprah had an entire show on the effects of acai berry and literally HELPED the scammers sell more product that does nothing more than simple red wine and exercise. Sadly, Oprah is responsible for helping a LOT of scammers. Don’t become a victim.
Rocket
The Chawed Rosin
The Dragon Tail 